Boost your business and generate income by creating and marketing online courses! No matter your industry, online courses can establish your brand, increase awareness, and showcase your expertise. Nicki Krawczyk, creator of the Circuit Sales System, explains how online courses help us educate customers, demonstrate industry leadership, and expand our offerings to help grow our business.

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Email marketing is a cost-effective way for businesses to directly connect with customers, increase brand awareness, drive website traffic, and boost sales. It also provides valuable insights into customer behavior and preferences. But how can we make sure they’re interested enough to open our emails? Alyson Lex is here to share her strategies for creating emails that get attention. 

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Most people hate getting cold emails. They’re intrusive, and often feel like they’re a waste of time. But what if we told you that there’s a way to send cold emails that is actually effective? Laura Lopuch shows you how to craft cold email messages that get results, and also share some tips for avoiding […]

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Email marketing is a powerful way to keep your audience engaged with your business and build brand awareness. But it can also create “email fatigue” among those receiving them over time. So what’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. […]

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What is an effective email marketing campaign? By now I think we all know that it’s not measured simply by the number of emails we send out, but rather the quality of those emails. So what’s the key to sending emails that get opened and convert to leads and sales? Today we talk with Teresa […]

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By now you know the importance of an email list for your business. But are you using those email addresses wisely and strategically, or are you just bombarding your clients – and prospective clients – with emails that will eventually cause them to remove themselves from your mailing list? One of the biggest mistakes businesses […]

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In preparation of a recent presentation on building your email list, I discovered that our email funnels were a complete mess!    I went in, cleaned them up, and I’ve noticed a surge in email signups since then.   In this week’s podcast I share both the tips from the presentation as well as how […]

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If you took a poll and asked people to explain what exactly Public Relations is, you’d most likely hear “press releases” repeated time and again. But obviously there’s a lot more to it than that. PR is the business of persuasion where it is their job to convince an audience – both inside and outside […]

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We would like to thank Constant Contact for sponsoring The Agents of Change Conference this year! Who is Constant Contact  Constant Contact helps small businesses do more business. The company has been revolutionizing the success formula for small businesses, nonprofits, and associations since 1995, and today works with hundreds of thousands of customers worldwide.   Constant […]

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Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you’re straying from who your customer really is and what they care about. By spending just a minimal amount of time doing some basic research and perhaps […]

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